Mail Haus 2.0

Direct Mail Marketing Services Designed for Measurable Omnichannel Impact

Direct mail remains a powerful way to reach households, but on its own it can be difficult to understand timing, engagement, and follow-up behavior. At The Mail Haus, our direct mail marketing services are built to solve that problem by combining physical mail with coordinated digital technologies that extend reach and improve campaign visibility.

What Mail Haus 2.0 Is

Mail Haus 2.0 is a managed, 30-day omnichannel marketing campaign designed around a physical direct mail piece. Instead of relying on a single touchpoint, the campaign uses multiple technologies deployed simultaneously to reinforce messaging, increase impressions, and provide clearer attribution.

How Mail Haus 2.0 Works

A Mail Haus 2.0 campaign uses eight integrated technologies, creating 8–16 impressions per mail piece through coordinated activation before, during, and after mail delivery.

• Mail Tracking
  Identifies exactly when mail campaigns hit mailboxes, allows delivery lists to be exported, and provides non-scan data down to the individual mail piece.
• Informed Delivery®
  Adds an additional touchpoint through a full-color, clickable ad inside the USPS daily mail preview email, with reporting on who received, opened, and clicked the ad.
• SocialMatch
  Matches Facebook and Instagram accounts to the mailing list so social ads appear in feeds before, during, and after the mailer hits.
• QR Codes
  Uses static or personalized QR codes to increase engagement and track responses through a custom reporting dashboard, including scan activity.
• Call & Text Tracking
  Records every call and text generated by the mail campaign, capturing response activity and enabling follow-up through SMS using the same tracking number.
• Online Follow-Up
  Targets the mailing list on Google and re-engages website visitors who left without converting through retargeting ads on the Google Display Network, shown on the device they visited from.
• Social Media Follow-Up
  Re-engages website visitors who did not convert by continuing messaging through retargeting ads on Facebook and Instagram.
• LEADMatch
  Identifies anonymous website visitors and direct mail recipients who visit the website, providing contact information and action data to help prove campaign attribution and support higher-response mailing lists.

All engagement data from these technologies is consolidated into a single reporting environment for clear visibility.

Campaign Structure and Oversight

Mail Haus 2.0 campaigns can be deployed as a one-time mailing, a 14-day campaign, or a full 30-day program, with maintenance available when continued visibility is needed. Reporting brings delivery timing, impressions, and response activity into one place.

For organizations looking to combine the impact of physical mail with coordinated digital reinforcement and better attribution, direct mail marketing services through The Mail Haus 2.0 framework offer a practical, measurable approach.