Who are you trying to reach?
Start with the people, customers, or prospects you have in mind. A current list, a list that needs processing, or a geographic area each points toward different preparation.
Plan a Direct Mail Campaign | The Mail Haus
Direct mail campaign planning
Start with the audience. Build the mailing around it.
A considered direct mail campaign connects the list, the message, the format, and the mail plan. Bring your goal to The Mail Haus—we’ll help map the production pieces that turn an idea into a mailing.
Since 1986Wisconsin print-and-mail experience, serving businesses nationwide.500+ business owners served37,000 sq. ft. facility
Before choosing paper
Get clear on the four decisions.
Campaign planning gets easier when the audience and objective lead the conversation. These are the questions that shape a useful mailing plan.
What should the piece do?
Make the purpose plain: introduce a service, invite a response, share information, or support an existing campaign. The message helps guide format and personalization.
What’s the right format?
A postcard, letter in an envelope, folded self-mailer, or EDDM mailing can each suit a different message and distribution approach.
What needs to happen behind it?
Consider list processing, variable personalization, print production, postage preparation, and fulfillment as connected parts of the job.
A connected workflow
Strategy is useful when it reaches the mail stream.
Talk through the campaign in plain language. The production plan can then account for the pieces that need to work together.
Define
Discuss the audience, purpose, message, and what a response should look like for your organization.
Shape
Explore format, list needs, personalization, and how the piece should be prepared for mailing.
Produce
Coordinate print specifications with data, postage, and fulfillment details as the scope comes together.
Move the prepared campaign through postage and mailing fulfillment with the agreed scope in view.
Campaign building blocks
One conversation. The whole mail plan.
Bring together the creative and operational choices that make a direct mail campaign yours.
PostcardsLetters and envelopesFolded self-mailersEDDMPersonalizationList processingPrintingPostage and fulfillment
Tell us what you’re working toward
Bring the outline. We’ll talk through the rest.
Share your audience, mailing goal, and any pieces already in motion. If you’re early in the process, that’s a fine place to start.
A Wisconsin partner for nationwide mail
Make the next step a real campaign conversation.
Call The Mail Haus or send the basics to begin.
SocialMatch