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PURL Campaigns

Every individual has individual needs. And The Mail Haus can help you target those individual needs, using direct mail campaigns that speak to each one of your customers personally—while offering a way to measure response. All with the help of PURL campaign marketing. What is PURL marketing? A Personalized URL (PURL) is a web address created for every one of your current or potential customers. Each PURL is completely unique, allowing you to customize your messages to your clientele based on data you are already collecting about their personal preferences. A simple example: let’s imagine you run a car dealership. Instead of sending the same message to all of your customers about your latest sale, you can take a much more directed approach based on the interests of your customers. Your PURL campaign messaging can offer Mary Jones information about the new sportscars on the lot at the URL www.cardealership.com/Mary.Jones, while introducing Pete Smith to all the latest minivans at www.cardealership.com/Pete.Smith. Other customer situations that may benefit from a PURL campaign include:
  • Pet owners
  • Parents
  • Homeowners
  • Business-to-business services
  • Nonprofit
  • Entertainment

Multi-Channel Marketing Campaigns with PURLS

The Mail Haus’s multi-channel PURL campaign support services are designed to boost response rates and improve measurability by delivering customized messaging at the right time, using the right channels. With our integrated approach, you’ll get real-time marketing campaign analytics across print, email, social and web, and be able to integrate the results directly into your Customer Relationship Management (CRM) tool. The Mail Haus lets you build your PURL campaign to fit your marketing campaign and your budget with:
  • Direct mail
  • Postal tracking with intelligent mail barcodes
  • Personal landing pages
  • Personalized emails
  • Personalized social marketing
  • Text messaging
  • Triggered email responses
  • QR codes
  • Lead emails delivered directly to your sales team
What is PURL? PURL is the ability to sell to individual people, instead of a group of customers. It’s being able to give your customers personalized information based on what they want to buy. It’s the ability to track customer interactions so you can know what they like and keep them coming back for more of the same. Still have questions? Contact us to find out how a PURL campaign can let you market directly to individual customers.